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Dental Marketing Ideas

01 Tue 2023

Dentists are my enemy. The dentist appointment is one I dread more than going to the hospital or eating my vegetables. I'm also continuously seeking for a new dentist to trust with my teeth because I move around a lot. I heard all kinds of terrible stories from friends who also had trouble finding a dentist, from getting false cavities filled to being billed for a service they didn't receive. We may all agree that it's challenging to locate a competent dentist. You can discover that finding lots of excellent clientele is challenging as well!

Some tips for presence on google:

  • Appointment reminders: Appointment reminders, whether they come in the form of a postcard or a phone call, are crucial for ensuring that your patients arrive. Use Google calendar alerts to speed up this procedure and send email reminders and confirmations for appointments. These techniques make it simple for you to remind your patients to schedule appointments, like as yearly cleanings.
  • Emergency Keywords: Mostly patients search "emergency wisdom teeth extraction boston." So, they chose the third result and two more from the top-rated Google maps results because the first two results lacked a "call to action" (CTA). None of them answered the phone, which was to be expected, but I scheduled a consultation with the first office that phoned me back. Imagine the return on investment for keywords like "emergency" or "urgent" if you were trying to attract customers with high intent and immediate demands! However, if your office can't handle emergency cases and doesn't offer a simple means to contact the clinic, you risk receiving a negative rating on Google.
  • ZocDoc: Talking on the phone with doctors is the one thing that millennials detest even more than paying for wifi. Like making a doctor's appointment on Open Table, the smartphone app ZocDoc helps patients locate doctors based on specialization, insurance, proximity, and availability. Most big cities now have it, as well as some smaller ones.
  • Yelp: 88% of shoppers trust internet evaluations as much as personal recommendations, according to 2014 research. I can't stress enough how crucial Yelp is—add your company! Reviews of your practise are probably already being written, so you should respond to them and verify their veracity. Make sure you're getting in front of potential patients because Yelp is the first-place millennials check when seeking for a reputable dentist.
  • Referral Bonus: According to the Pride Institute, 93% of individuals believe recommendations from friends. Support those suggestions! Referral bonuses can be used to grow your business and keep your present clients. Show your appreciation by offering some discounts on dental appointment for each referral that schedules an appointment! When patients leave, hand out business cards and slip them into any mail you send to make it simple.
  • Direct Mail: There is still a place for postcard advertisements in mailboxes. Baby boomers still respond well to direct mail, and it is a good way to highlight your area of expertise or competitive pricing. One practise discovered that for every 5,000 postcards distributed, they received 35 phone calls and 7 additional patients on average. A fantastic return on investment, that is. 
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